CampusLIVE and Highland Capital Partners Launch the "Your Brand Here" ad:tech Challenge

10/27/11
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Two Brands Will Win a $10,000 Surge Marketing Campaign from CampusLIVE

Today, CampusLIVE and Highland Capital Partners announced the "Your Brand Here" Challenge to give brand managers, agencies and ad:tech attendees the chance to experience CampusLIVE's surge marketing platform.

  • By simply playing the "Your Brand Here" challenge between October 27 -- November 8, players are entered to win one of two Grand Prizes: a customized CampusLIVE campaign worth $10,000. Winners will be announced on November 8th at ad:tech New York.
  • To participate in the "Your Brand Here" Challenge, simply log on at www.CampusLIVE.com/adtech.
  • Through surge marketing programs, CampusLIVE jumpstarts marketing campaigns and guarantees results by engaging the highly influential college market, on a deeper level than ever before.

QUOTES
"When it comes to engaging the college market, traditional advertising and marketing methods are out the window," said Boris Revsin, CEO, CampusLIVE. "Companies are beginning to realize that to truly establish a level of engagement with this market, the tactics must be hyper-targeted and defy conventional disruptive advertising. The 'Your Brand Here' challenge is designed to get agencies and brands to interact with our platform, better understand our approach and, for a lucky few, win an opportunity to jumpstart a campaign with us."

"CampusLIVE and Surge Marketing are changing the way brands think about their marketing strategies," said Bob Davis, Highland Capital Partners. "Surge Marketing illustrates yet another area of innovation in the industry as it creates interactive and incentive-based marketing experiences. This is a great opportunity for any brand looking to engage the college market."

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