Pharmaca Integrative Pharmacy Expands its Natural Beauty Bar Services in California and Oregon

Boulder, Colo. -- 07/18/13
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Customers can enjoy half-price Brow Waxing at six locations during exclusive shopping event August 8

Pharmaca Integrative Pharmacy, Inc., the nation’s first and largest chain of integrative pharmacies, has expanded its Natural Beauty Bar services from its original location in Pacific Palisades, Calif., to five other locations: Los Angeles (Brentwood), Menlo Park, Novato and Oakland, Calif. and Portland, Ore.

Customers at these stores can get a first glance at the new services—and take advantage of half-price Brow Waxes—during an exclusive customer shopping event on August 8, 4pm-close. The event will also include free 10-minute chair massages, healthy snacks and extra Feel Better Rewards points.

About the Natural Beauty Bar
Offering a variety of spa services, the Natural Beauty Bars further establish Pharmaca as the natural beauty destination in each of these communities. The Bars offer waxing services, as well as makeup and lash applications, along with a full collection of natural facial care and cosmetics from brands such as jane iredale, Dr. Hauschka, evanhealy, Suki and more.

“The Natural Beauty Bars are a logical extension of our practitioners' talents and expertise and a way to offer our customers a more convenient, comprehensive beauty experience,” says Tiana Ukleja, Pharmaca’s health and beauty category manager.

She adds that the Natural Beauty Bar was conceived in response to an increasing demand from customers for waxing and cosmetic services that utilize the best in salon-quality skin care and cosmetics. “These are services that women used to have to go elsewhere for. We hope that they’ll take advantage of being able to pick up their favorite beauty products and get a brow wax, all in one spot.”

Customers can make an appointment or simply walk in during select store hours to receive Beauty Bar services from one of Pharmaca’s on-staff estheticians. The following services are now available:
• Waxing for brows, lip, chin, forehead, sideburn or full face
• Eye makeup application and consultation
• Full makeover and consultation
• Lash application

And, of course, customers can stop in any time for free esthetician consultations on skin care, or color matching with Pharmaca’s all-natural cosmetics brands. In fact, customers who spend $100 on cosmetics or facial care products at Pharmaca will receive a complimentary mini-makeover at the Natural Beauty Bar. And members of Pharmaca’s Feel Better Rewards loyalty program can take advantage of a frequent buyer program: For every five brow shaping services they purchase, they’ll receive a sixth for free.

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