Pharmaca Integrative Pharmacy Opens Natural Beauty Bar in Pacific Palisades Store

Boulder, Colo. -- 07/09/12
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Grand opening weekend July 27-29 offers a sneak peek of Beauty Bar services,
as well as free gifts and nail polish changes

Pharmaca Integrative Pharmacy, Inc., the nation’s first and largest chain of integrative pharmacies, is introducing an exciting new initiative at its Pacific Palisades location: The Natural Beauty Bar.

Offering a variety of spa services, the Natural Beauty Bar serves as an important expansion of Pharmaca’s beauty offerings, and further establishes Pharmaca as the natural beauty destination in Los Angeles. The Bar will offer waxing and threading services, as well as makeup and lash applications, along with its collection of natural facial care and cosmetics.

“We’re thrilled to be extending our hands-on practitioner model from skin care and makeup expertise to these beauty services,” says Tiana Ukleja, Pharmaca’s health and beauty category manager. She adds that the Natural Beauty Bar was conceived in response to an increasing demand from customers for waxing and cosmetic services that utilize the best in salon-quality skin care and cosmetics. “These are services that women used to have to go elsewhere for. We hope that they’ll take advantage of being able to pick up their favorite beauty products and get a brow wax, all in one spot.”

To kick off the opening of the Natural Beauty Bar, Pharmaca will host Grand Opening festivities on Friday, July 27 through Sunday, July 29, 12-4pm each day. Customers will be able to experience Beauty Bar services, and take advantage of a variety of free gifts with purchase throughout the weekend. That Friday, a representative from SpaRitual Nail Lacquers will also be on hand to offer free nail polish changes using the latest shades from their Water Collection and other lines.

About the Natural Beauty Bar
The 1,000-square-foot Natural Beauty Bar centers around two areas: The Brow Bar, including two chairs for waxing and threading services, and the Makeup Area, with four chairs available for makeup application and makeovers. The Bar is surrounded by Pharmaca’s high-quality selection of natural skin care and cosmetics from brands such as jane iredale, Dr. Hauschka, Evanhealy, Suki and more.

Customers can make an appointment or simply walk in during select store hours (Monday-Saturday, 10am-6pm, and Sunday, 11am-4pm) to receive Beauty Bar services from one of Pharmaca’s on-staff estheticians. The following services are now available:

• Waxing or threading for brows, lip, chin, forehead, sideburn or full face
• Eye makeup application and consultation
• Full makeover and consultation
• Lash application

And, of course, customers can stop in any time for free esthetician consultations on skin care, or color matching with Pharmaca’s all-natural cosmetics brands. In fact, customers who spend $100 on cosmetics or facial care products at Pharmaca will receive a complimentary mini-makeover at the Natural Beauty Bar. And members of Pharmaca’s Feel Better Rewards loyalty program can take advantage of a frequent buyer program: For every five brow shaping services they purchase (either waxing or threading), they’ll receive a sixth for free.

Pharmaca looks forward to offering these services to customers who have already come to trust Pharmaca’s beauty expertise.

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