RedBrick Health Chosen to Showcase RedBrick Journeys™ at the 6th Annual Health 2.0 Conference

Minneapolis, MN -- 10/09/12
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Innovative new behavior change system integrates social networking, game mechanics and adaptive technology to help consumers re-shape health habits one small step at a time

MINNEAPOLIS (October 9, 2012) ­– RedBrick Health, a fast-growing leader in consumer health engagement technology, announced that Health 2.0, the leading health innovation conference, has chosen to feature RedBrick Journeys as part of its track on employee wellness. Eric Zimmerman, chief marketing officer for RedBrick Health, will demonstrate this new RedBrick innovation at 11 a.m. PST on October 9, at the Hilton Union Square, San Francisco, CA.

The 6th Annual Health 2.0 Fall Conference presents new technologies in a contextual format woven around a developing narrative that brings to life the transformation occurring at the intersection between healthcare and consumerism. The RedBrick Journeys demonstration will illustrate how a breakthrough behavior change system helps consumers build healthier habits one small step at a time. Accessible when and how the consumer prefers ? over the Web, on a tablet, via a smartphone, or with live support ? Journeys use adaptive technology to create an experience that unfolds uniquely, based on each consumer’s needs, preferences, and prior steps. By tapping the power of social networks, as well as the “addictiveness” of games, Journeys drive more frequent and ongoing engagement than traditional health improvement programs.

“RedBrick Journeys are one in a series of innovations that fundamentally change consumer experience and help us re-invigorate the health and wellness category,” said Zimmerman. “Behavior change can be daunting – but it doesn’t have to be. We are delighted to have the opportunity to share our latest work with the Health 2.0 audience, which continues to grow in size and influence each year.”

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