SessionM Co-Founder and CEO Lars Albright Receives 2012 Direct Marketing News 40 Under 40 Award

Boston, MA -- 11/01/12
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Award Honors Albright for Influence and Achievement in the Digital Marketing Field

Boston, Mass. - November 1, 2012 - SessionM Co-founder and CEO Lars Albright is today recognized as a recipient of the Direct Marketing News 40 under 40 award. The award recognizes marketing executives who have demonstrated their ability to grow companies, deliver results for clients and address problems in the digital marketing industry. Albright’s achievements will be profiled alongside the other 40 Under 40 recipients in the November of issue of Direct Marketing News, also available online at

Albright was recognized for his role in driving the mobile advertising space forward, beginning with the creation of Quattro Wireless, where he helped build an ad network that presented the opportunity for a variety of brands to capitalize on the mobile channel. After Quattro Wireless was sold to Apple, Albright worked at the tech giant to launch iAd, which enabled Apple to generate revenue from ads in iPhone apps for the first time. Most recently, Albright co-founded SessionM, a mobile loyalty rewards platform that has proven to be a key solution to many of the significant challenges the mobile industry faces today, including reducing churn, increasing retention, monetizing apps and driving revenue for advertisers. Through his achievements at Quattro Wireless, Apple and now SessionM, Albright continues to exhibit his ability to deliver the next big mobile ad industry solution time and time again.

“I’m constantly impressed by the work I see across all marketing disciplines, which challenges me bring more to the table every day,” said Albright. “There are so many great leaders in the direct marketing space, it’s humbling to be recognized among such an elite group.”

“The success stories of the 2012 Direct Marketing News 40 Under 40 winners are truly inspiring,” said Editor-in-Chief Ginger Conlon. “It’s our honor to showcase the accomplishments of such a talented group of marketers.”

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