Walter Salmon

Walter Salmon

Merchandising Domain Expert, Highland Consumer Fund

Walter is a Domain Expert with the Highland Consumer Fund focusing on consumer marketing and retail distribution.


Walter is the Stanley Roth, Sr., Professor of Retailing, Emeritus, at the Harvard Business School and has been a member of the faculty since 1956. His major fields of expertise are Consumer Marketing and Retail Distribution.


His current research concerns trends in distribution, and issues of organization, logistics and multi channel synergies in retailing. He is also studying how to balance consumer interests in breadth of selection with their interest in low prices. Professor Salmon has also researched and written about high/low pricing versus everyday fair and low pricing.


Professor Salmon's teaching assignments at Harvard Business School have included Retailing, Consumer Marketing, the Marketing course in the Advanced Management Program, the Program for Management Development and First Year Marketing. He remains active as a supervisor of field studies in the MBA program.


Additionally, he has, since its inception, Chaired or participated in the HBS Top Management Seminar for Retailers and Suppliers and has participated in the School's seminar on 'Making Boards More Effective' since its initiation.


He has served on the boards of Cole National Corporation, Co., Harrah's Entertainment, Inc., Luby's Cafeterias, Inc., The Neiman Marcus Group, Party City, Inc., PetsMart, Inc., and Stage Stores, Inc. He also was formerly a director of the Quaker Oats Company until it was sold to Pepsico, Inc. in August 2001, and outside chairman of the Board of Hannaford Brothers, a $3.5 billion northern New England based supermarket chain. He was also a director of the Harvard Business School Publishing Company, the Tufts Associated Health Plan Inc., and the National Retail Federation.


Professor Salmon currently serves on the board of Cumberland Farms, a convenience store chain and petroleum wholesaler and retailer; and the MBL, formerly known as the Marine Biological Laboratories.

City College of New York, B.B.A.
Harvard Business School, M.B.A.
Harvard Business School, D.B.A.
+1 (617) 401-4500