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What’s more important in making investments: team, market or product?

Answered by: Corey Mulloy | General Partner | Highland Capital Partners

1. Team
2. Team
3. Market

Call me old school but I’m a strong believer that if you focus on team everything else will fall into place. The right team combined with a large emerging market opportunity is the winning formula. Why market? No matter whether you’re going after a small or a big market, building a company requires the same amount of work and effort. A large market provides more opportunity for an entrepreneur to overcome unexpected obstacles and set-backs and still achieve success. And in the end, it’s the best teams, not the best products, that always find their way.