YogaWorks Goes Digital With MyYogaWorks.com

NEW YORK -- 09/17/13
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YogaWorks Officially Announces Online Extension of In-Studio Programming, Available Now

The unparalleled yoga programming, expert teachers and first-rate studio experience that has made YogaWorks® an industry leader, is now available for everyone to experience anytime, anywhere with MyYogaWorks.com. The brand brings their renowned offerings and reputed yoga teachers from the studio to the web, offering online yoga classes and videos for anyone from beginners to aspiring teachers to yogis at every level, and introduces carefully constructed programs dubbed the MyYogaWorks Journey Series, offering step-by-step plans for individuals looking to achieve a specific goal through their yoga practice.

Following a soft launch earlier this year, YogaWorks has continued to expand upon the diverse content available on MyYogaWorks.com, adding anywhere from five to ten new yoga videos each week. The brand's commitment to rolling out new content has resulted in an impressive increase of subscribers, with user numbers doubling monthly. YogaWorks will continue to add more content, including more yoga styles, nutritional content and more targeted programs to the already diverse Journey Series.

"Since the inception of YogaWorks, the brand has sought to offer the highest quality programs to all types of people, and share the amazing benefits each individual can reap from their personal yoga practice. MyYogaWorks marks a pivotal moment for YogaWorks, as it allows us to share our brand philosophy on a whole new platform," said Phil Swain, Chief Executive Officer, YogaWorks.

The MyYogaWorks online yoga community is able to experience the best of the best from YogaWorks' expert instructors across the country, all in one location. The impressive group of YogaWorks' top instructors bring an array of yoga styles online, with videos ranging from brief tutorials to full class experiences. Featured instructors include, Alexandria Crow, Jesse Schein, Mia Togo, and Vinnie Marino.

Much like the in-studio experience, MyYogaWorks.com offers practical yoga solutions geared towards addressing contemporary issues, with sequences for relieving work-related lower back pain, stretches for moms to relieve 'baby hunchback', yoga for in-flight discomfort, and more. To navigate MyYogaWorks' large library of offerings, the site includes a unique filter allowing each user to select videos based on the duration, level, benefit, targeted area and teacher.

MyYogaWorks Journey Series elevates the YogaWorks brand belief that yoga is for everyone, taking personalization of the yoga practice to a whole new level. The Journey Series sets up easy-to-follow weekly plans, containing thoughtful groupings of videos meant to help users along a specific journey.

"Whether you are looking to detox your mind and body, develop the basic physical and mental skills needed to take on surfing, or focus on targeting the muscles to strengthen your core and get the enviable, yoga butt – our Journey Series has all the elements needed to reach a specific goal," said Swain.

YogaWorks is now offering interested subscribers two free weeks of unlimited access to MyYogaWorks. To preview free videos on MyYogaWorks and to sign up for your trial go to www.myyogaworks.com. For more information on YogaWorks and to find a studio near you, go to www.yogaworks.com.

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