Eleven Technology is the leading provider of next generation handheld software for the CPG industry. Eleven's software applications go beyond the simple automation of paper based forms typical of the current generation of handheld software in the CPG industry. Instead of simply "recording results", Eleven's software helps to "influences outcomes" during store visits to drive revenue and productivity growth. Multiple leading CPG companies, including Pepperidge Farm, Procter and Gamble, Tasty Baking Company and the Pepsi Bottling Group, currently deploy Eleven's solutions. Eleven's solutions increase speed-to-shelf for new product introductions, ensure retail execution and trade promotion compliance, and drive reductions in out-of-stock and distribution void conditions at the shelf. Typical users of Eleven's handheld software include Sales, Delivery, Routesales, Merchandising, and Retail Execution representatives.