Rethink Robotics was founded in 2008 by Rodney Brooks, a co-founder of iRobot and former Director of MIT's Computer Science and Artificial Intelligence Laboratory. The company's mission is to bring to market a new generation of robots to improve productivity in manufacturing environments. Rethink's goal is to introduce robots into places that have not been automated before, making manufacturers more efficient, their workers more productive and keeping jobs from migrating to low-cost regions.